You are hereNeuer Skate-Trend oder Marketing-Masche?
Neuer Skate-Trend oder Marketing-Masche?
Das nächste große Ding nach Inlinern und Skateboard? Die als "neue Trendsport-Innovation" angepriesenen Rollbretter namens Xlider werden derzeit in den europäischen Markt gepusht. Dabei handelt es sich um zwei kleine Boards - für jeden Fuß eines - mit je zwei Rollen. Macht Spaß und sieht cool aus - meint jedenfalls der europäische Vertreiber Freshfantasy.
Ein Erfolg könnte daraus tatsächlich werden, denn Freshfantasy fängt die Sache clever an: Das Unternehmen betreibt gleichzeitig - in Form einer gemeinnützigen Einrichtung - ein "Family-Roller-Paradies" nahe Dortmund und will in den kommenden Monaten 70 Schulen in NRW im Rahmen kostenloser Workshops mit den neuen Skate-Geräten bekannt machen. Im Anschluss an die NRW-Tour sollen Schulen im ganzen Bundesgebiet in den Genuss eines Xlider-Workshops kommen, wie das Unternehmen meldet. Schlauer kann man virales Marketing kaum anfangen.
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